About me and About This Blog.
HIROMI MATSUBARA
greenz.jp - Founder
Surfrider Foundation Japan - Executive Director
Having spent over six years in the United States and England for study, I joined the highly competitive leadership training program designed to develop leaders at General Electric. I worked for GE Capital where I held various positions in sales, marketing, public relations and community programs. After 5 years in the competitive, goal driven business world, I came across the concept and philosophy of permaculture and was so intrigued by such sustainable living practices. So I left in pursuit of a new adventure and spent a month wwoofing in “off the grid ” “self sufficient” communities in Australia. Upon return, in 2006 co-created “greenz.jp” , web-zine based in Tokyo dedicated to designing a sustainable society with optimism and creativity with its unique editorial perspective. After four years of entrepreneurship and establishing the foundation of greenz.jp, decided to pursue a more down to earth lifestyle (and surf ! ) and moved to a beach town in Chiba to live a simple life. Currently working as
the Executive Director for Environmental NGO- Surfrider Foundation Japan to protect and promote the enjoyment of our oceans, waves and beaches.
My goals and vision in life is to create a socially, ecologically responsible sustainable living platform and surf retreat. Deep in love with the ocean and a fun loving surfer, windsurfer.
You can read my stories and media contributions more at :
Panasonic Eco Lunch Hour TV Show (Oct 2010)
Me and the Ocean via Surfrider Foundation Podcast (Oct 2010)
Good Ideas Salon Tokyo “Pure Living” (Oct 2009)
Tokyo Metropolis, Designers Accord Tokyo Town Hall Meeting via core77
The Plan (Swedish documentary film)
About this blog
This blog is about the things I love, care about and stuff that motivates me. I still have a long way to go towards my big vision and I know that some of the stuff I write and preach may not totally align with my work and behavior. It’s easy talking green but hard to walk the talk. Small actions, daily choices and responsible behaviors is important. But the point here is how can we creatively re-design the society and positively re-think the core human behavior to change the paradigm.
Most of the contents herein are written in Japanese but I do write (occasionally) in English to connect to like minded people globally. You can read the English posts under the category HERE or follow me @hiromimatsubara (japanese), @hiromixnuts (english) for daily tweets.
Happiness is not a destination. It’s a Journey.
The very purpose of life is to be happy
- Dalai Lama.
