CulturalCreative
Doing good has never been easier! Laugh your way to a green future with the Fun Theory
Jun 16th, 2010
CulturalCreative
Doing good has never been easier! Laugh your way to a green future with the Fun Theory
Jun 16th, 2010
‘The Fun Theory’ is a website set up by Volkswagen Sweden.
Dedicated to the idea that ‘Fun’ is the easiest way to change people’s behavior for the better, the site features videos of three ideas that have hatched from the fun theory and been put into practice.
Let’s see if they sound fun to you…
(more…)
Earth Embassy Tea Farm
Sustainable living is no longer just an ideal, it is an option
says Earth Embassy on their website.
We have options in life, and I choose where I want to be. You choose where you want to be. We will naturally change at our own pace according to the environment we are in. If you are interested in sustainable living, you can choose to live it. Greenz would like to introduce Earth Embassy – from the foot of Mt. Fuji in Japan. (more…)
Scale model of the terrace house under construction (Photo courtesy of Takahiro Yamada)
‘Nagaya’, or terrace houses have been common in Japan since the Edo period. The word conjures an image of long wooden buildings in a cramped downtown neighborhood. This image is about to get a makeover through a project in the Fujino countryside, an hour from downtown Shinjuku. Let’s take a look at how the benefits of terrace houses, along with local materials and traditional green practices are coming together in this unique green project. (more…)
SustainableCommunity
Buy, Trade, Give and Get: 8 websites to save money, waste, and the environment
Mar 3rd, 2010

We all have things we want, and many of us can’t bear to throw away the things we no longer need. And while we want to get what we want as cheap as possible, cheap is not necessarily better when it comes to quality, and the conditions of the workers who made the product…
Loaner bikes lined up at Suginami Kids Transportation Park, where traffic safety is made fun. Each has a different cartoon advertised. Img/Text: Rob Ketcherside, Flickr. Creative Commons Licence.
Since arriving in Tokyo about a month ago, my primary means of transportation has been my bicycle. I cycle to my language classes in Shibuya. I have gotten all sorts of responses when I say I ride a bicycle. Usually a little incredulous. Some pedestrians complain about the bicycles on the side walks, which I can completely understand. However, as a cyclist some streets are simply too dangerous! (more…)
Seven things you can do to lead a greener life
Green Thing uses clever videos and graphics from some of the best creative talent in the world to inspire the rest of us to act against climate change. There are seven topics, big and small, you can enjoy doing to make the world a better place. From saving energy to walking more or going easy on the meat; watch, laugh, enjoy, but most importantly – be inspired and do the green thing! (more…)

I went to a really interesting workshop at the British Council in Tokyo sponsored by some people I know are thinking deeply about sustainability and environmental issues. The panel discussion was a bit unusual but allowed people to cue in ideas and pet topics. A good mix of unusual people joined and I had fun.
This was the first of a new series of monthly learning and networking events, The Green Leaders Forum: The Future of Food @ British Council. (more…)

How many meals are needed to feed Tokyo every day? Where does all this food come from? Not an easy thing to answer, yet it happens everyday as if by magic. This fabulous 15 minute Ted talk by Carolyn Steel looks at how food has shaped cities from ancient times through to today.
Last week we talked about WWOOF organic farming holidays outside Tokyo, but you don’t have to leave Tokyo to find some green. We spotted this latest Tokyo garden yesterday in Tachikawa. Just outside the post office and at the intersection of two busy streets in a very industrial feeling area, this little garden just makes me smile every time.
The line-up of old motorbikes is eye-catching in itself, but then the added greenery are a perfect touch. In the warmer season, these bikes are full of leaves and blooms. In the lower photo the jade plants tucked in the corner by the door are almost discernable. It’s a perfect example of the little gardens found just about everywhere here. I’m happy all over again just thinking about it.
Recently greenz.jp has been attracting a lot of attention from international sources. Two of our most recent listings were in i-genius, a world community of social entrepreneurs that seeks to inspire a new generation of social innovators, social business and social enterprise, and Wend Magazine, a forum for real people, writing real stories about real adventures and real environmental issues. (more…)
As a recent vacation approached we found ourselves at a loss for what to do. Too short for a meaningful trip home but too long for milling about Tokyo, we searched for ideas. Even though we’ve been here almost a year, there is still so much of Japan that we want to explore and experience. How to choose? Finally, we found an answer – WWOOF!
Good Ideas Salon is an event organized by the New York based global trends research company PSFK. Held in major cities around the world, it brings together leaders and innovators to share good ideas for a better future. In October, Good Ideas Salon Tokyo was held at CLASKA in Meguro. With the backing of Nissan Motor Co., over 100 local and international designers and creators gathered, including our very own greenz.jp community director Hiromi Matsubara as a panelist! (more…)
We would like to introduce some bags that have an extraordinary style, drawn from Japan’s traditional culture, with really cute crumples and pleats. This brand, Kna Plus, was made with these things in mind: Kanazu Textiles, the company that made it, nature, and a “plus.” The plus is for the people, actions, and things that will connect and interact with the bag when people use it.
photo by ecolor
From Ecolor (Japanese only), the website of a leader in catalogue shopping Felissimo (Japanese only), are new reusable and washable gauze tissues (Japanese only).
SustainableCommunity
Freecycle, the people movement that is changing the world one gift at a time
Dec 10th, 2009

Freecycle is one of the world’s largest online eco communities whose mission it is to reduce waste and keep things out of landfills for longer. The way it works is simple. Use the internet to connect people who want to swap things they no longer need. You can find anything from TVs to bikes, furniture or fondue sets being given away for free. In the words of founder Deron Beal, “The goal is to make it easier to give an item away than to throw the item away, thus keeping good stuff out of landfills and helping Mother Nature.”

Melanie Mullen at green drinks Tokyo November
At the last green drinks Tokyo we were happy to host Melanie Mullen for a discussion on Art & Redeveloping Downtown. Melanie is founder and President of Green Building Company (re)cover inc., was the Canadian national representative of the Sierra Club of Canada and the Green Party of Canada at COP13 in Bali and co-organized the release of the Global Greens statement on the Bali negotiations.
Here at greenz.jp, we have introduced a number of different local community action groups such as Akizuno Juku (pictured below) run by Akizuno Garten Co, where members of the local community in Tanabe, Wakayama converted a disused school into the ‘Akizuno Garten,’ where people can try their hand at farming.

Akizuno Garten. Photo by Akizuno Juku
Previously, we also introduced “50 Ways to Renew a Closed-Down School” a collection of examples of old school buildings that have been transformed by local communities released by MEXT in 2003, and Tottori city’s project to collect and reuse old cooking oils such as tempura oil using a robot named Yukai-kun. So it was nice to hear from someone who is getting active on the other side of the ocean.
Melanie’s overriding message is “Think Globally Act Locally,” but she doesn’t just mean this in an abstract way. Her involvement in environmental initiatives began at age 13, and she succeeded in raising $3.1 million when she was in university to retrofit buildings for energy and environmental efficiency.

She became a candidate for the Green Party of Canada at age 24, and went on to become deputy leader. Of course, attaining that post at such a young age garnered her lots of media attention, and she made sure that didn’t go to waste. She used the media to redirect people’s focus toward local action in her area and live out her promise to “Act Locally.”
Her hometown of Niagara Falls, had been devastated when large stores like Big Box, WalMart, and other huge stores came in, killing the local economy and putting small companies out of business. Melanie showed us pictures of the town just a few years ago, an abandoned, broken down shell that was the downtown historical area of Niagara Falls. All the local business was dead, and buildings were boarded up. Melanie said this was the direct result of “30 years saturated with Development prepositions and plans to no success.”
Living up to her philosophy, Melanie stepped up to the community and stated: “We deserve a lively downtown, with a strong arts and culture scene, and jobs for young people.” She called a meeting downtown, in a cold, empty building, and only 10 people showed up. But that didn’t disappoint her at all. The group discussed how to bring business back, and stop young people leaving and going to large cities like Toronto. They made a promise to meet every Monday night, and bring another 10 people each.
This band of merry artists got into media, and they capitalized on their local fame to go to landlords and ask for a space as the buildings were lying empty anyway. One allowed them to borrow a building to meet in, which they repainted, and opened the doors to the public. Everyone voted online to name the place and they settled on “4 triple 5,” the street number of the building.
In the period after that, Melanie aggressively demanded community creativity input. The group issued the “your 2 cents Downtown Challenge,” to get people to create their own radio ad/jingle to support downtown revitalization, with CA$20,000 to the winner.
People in the town wanted theater, places for art, and to be active in the community. The program gained attention and momentum and they collected input from the wider community, which led to the creation of a strategic plan. The plan focused on (1) Large events, and (2) Support for local artists.
Melanie established an input circle for Downtown revitalization consisting of:
- Mayor (approached first)
- Council
- BIA (Biz Improvement Assoc)
- City Staff
- Historic Niagara (property owners)
- Community
- Stakeholders
- Celebrate Old Downtown Niagara NFP
Next, they developed the “Hand of Success” with community input:
- Condo, residences
- Entertainment, theater
- Arts & crafts, markets
- Restaurants, bistros, cafes
- Music, culture
They initiated the “Community Ownership Clean Up Day,” cleaned up outside buildings, planted flowers, and other projects and created a feeling of pride and ownership in the community. They established temporary artists studios, introducing artists to building owners in exchange for 4 months free rent. The artists cleaned inside buildings, created beautiful window displays and fostered lively traffic in the area. Some of the buildings had been empty for years or decades so it wasn’t a bad deal.
Next, the town hosted 4 major cultural events and brought the masses downtown. These events were free, but artists had to become member of the community art group, CAn (Community Artists Niagara). After that participation increased in various events, the group ensured artists got 4 months free rent and provided a forum for submitting funding applications.
One festival was “Queen Art Saturdays: Where Life Becomes Art.” People wore art to the festival and they held afterparties at 4 triple 5. 3,000 people turned up and buildings were filled with artists and customers. People started to see the potential of a vitalic downtown community. Feature Films, from Toronto, found the Saturated Creative Zone attractive and started to shoot films there. Artists were then able to hold lessons, etc. thanks to support from “hand of success,” ongoing events, etc.
This success story meant local small business owners rented buildings, they ensured maximum reuse of existing buildings and infrastructure, promoted public transit, increased cultural appeal and hosted cultural events, supported the artist community and creative class, and were reflective of the regional environment.

We held a Q&A session with Melanie after the presentation. Below are some of the questions
(Q) How long was the process?
From beginning to end one year though it was initially estimated it would be a three year process. Prior to that the city had never hosted a major festival. Partnerships were incredibly important. BIA would do all marketing for artists, city would ensure roads were blocked off, etc.
(Q) How did you ensure continued artist support?
I did lots of research, but in some areas artists have been kicked out. So we made sure to set up the system so the artists continue to be supported, even now. People often find fulfillment in material things with a disposable lifestyle. People buy things and then throw them away next year. Art is not disposable, you get fulfillment but without the resource use. Obtaining caps on rent to ensure that increasing rents don’t drive out artists is one idea we would like to try.
We were successful in establishing a live theater after input from the community saying they wanted alternatives to movies.
(Q) Advice for Japan?
Create a community. Getting the artists together is the hardest part but once you have person to person relationships in place it will become permanent. That network is strong so whether the rent goes up and that community moves to another area you still have that strong network.
Of course there was plenty of delicious food and drinks as always!




Find out more about the revitalization project and Niagara Falls at: http://www.queenstreetniagarafalls.com
Don’t forget to check out the full slideshow of green drinks Tokyo November.
Created with Admarket’s flickrSLiDR.
2010-09-063 days left
Sep 6 GREEN LEADERS FORUM (GLF8): CSR & Sustainability Communications
2010-09-096 days left
September 9 Green Drinks Tokyo: Love Your Community, Love Sustainability
2010-09-118 days left

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