CulturalCreative

From Houses to Furniture to Photos: Yusuke Iseya’s Rebirth Project

By BrettNov 9th, 2009

rebirth_project01
The Rebirth Project

Yusuke Iseya, an actor know for his charm and uniqueness, has now begun something new called the Rebirth Project. The project is made up of famous artists and architects, but what exactly is it?

The web page for the site says the aim of the project is:

We believe our generation must go out and meet the turning points of our future. Society has sacrificed the natural environment for the technological development that has continued up until now. Our generation, of course, has grown up reaping the benefits of this. We made this project to stand face to face with the destruction of the environment and ask ourselves if there is not something we can do.　We have gathered many people of various talents and we have made a place where we can express these concerns.

Iseya, who wanted to do something related to the environment with the collaboration of businesses, asked for the help of many designers and producers.
The project seemed a logical challenge for Iseya who graduated from the masters course of Tokyo Craft University’s art department.

The first undertaking for the project was “The Spike Show.”

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The Spike Show logo

The works and furniture are reborn from the scrap wood of demolished buildings. This is made possible with cooperation from the construction company the Kinoshita Group.

At first glance the project appears like it is just furniture, but the project is not just that:

The process of destruction and production are also a link in the performance.　The process is the final work as well.　

The project is about the experience as well as the art.　Their website displays various photos of the process that would surprise anyone with their presence and force.

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Photos of the Spike Show

It is a little hard to describe, but the wild state of the production area and the focused expressions of the artists in the pictures really convey the passion of this project.　The highlight of the project is when the artists bring their works back to the place where the building was demolished and bring the event to a close with photos. The completed works, of course, the environment made by the united artists, and the land all express the amazing “rebirth” that the project makes.

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Finished works from the Spike Show

The furniture born from this project will be later available for sale.　This is the rebirth that these artists on the bleeding edge want to express. The message of their work is that if we can move the hearts of the new generation, that could become the power to change the world. This is the future that the Rebirth Project is seeking. We are all looking forward to what they do next.

This article has been translated from the original Japanese post　

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