CulturalCreative

Housewives’ ideas go global. Get the new eco-chic newspaper bags.

By JoelAug 3rd, 2009

newspaper1
Creative Commons. Some Rights Reserved. Photo bydsgnctrl

Japan’s products are making waves around the world again. This times it is Shimanto Towa Station in Kochi, Shikoku. The “newspaper bags” being sold here and made entirely of old newspapers are gaining a name at home as orders pour in as far away as LA museums and fashion brand companies in London.

itou_bag
(From Shimanto Drama)

From the manufacturer Shimanto Drama’s homepage:
“We started a movement here to re-use old newspapers as shopping bags. The newspapers are 100% used paper. The idea was re-using old newspapers as wrapping material in your daily life, such as in a shopping bag”
All of the hand-made bags uses about 4-5 sheets of the local rag. Fold it and stick it and there you go! The outsides are adorned with colorful photos, and it really is a stroke of genius. And of course strong enough to use. The creators of these bags that have been labeled “Ito Bag” are, local housewives! A load of them just got down to it together seeing that it was so easy to make them what with the raw materials being old newspapers.
Kind to your wallet at 1000 yen for a set of three, small, medium and large. You can also buy online.
These newspaper bags are currently a big hit with exports reaching 1000 a month. Just a small idea like this can get the whole world whirling.


This article has been translated from the original Japanese post

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  • はてなブックマーク
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  • この記事について、気になることがあればこちら！
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